The Problem

Most courses on personal branding focus on teaching one skill. You learn how to use LinkedIn, start podcasting, or create videos. 
And every skill seems to be THE ONE you need to become this extraordinary personal brand. 
These courses lack the bigger picture.

You need the bigger picture to decide whether you really want to start podcasting or if podcast guesting is a better strategic move with less effort. You also need to know the right stuff when learning a skill, not master every technical detail. 

When building your personal brand, you need to zoom out and zoom in. 
You need to look ahead and execute now. 

And that is where The Trusted Expert comes in. 

The bigger picture

The Trusted Expert,
your one-stop course for personal branding

The Trusted Expert online program is based on ianka's book and is distilled from years of her direct experience, tested strategies, and practical advice in the arts, media, and business.
It provides all the tools and insights you need to convert your expertise into a meaningful personal brand, allowing you to pursue what truly matters to you.

This course will arm you with a sustainable strategy to establish and elevate your personal brand.You'll gain a robust framework for identifying your unique personality, understanding your target audience, crafting compelling messages.

You learn how to  leverage social media, get a publisher interested in your book,  appear in the media, and perform on stage, and much more.

If you’re an entrepreneur, solopreneur, or knowledge expert ready to take the leap and create the personal brand of your dreams, this course is tailored for you.

Master the Triple S Fidget Spinner™

Let's put an end in learning new skills, without the right strategy and a system.
Then deep dive in online content writing, marketing, mindset, public speaking, podcasting, book writing, PR.
Write your awesome label here.

#1 Strategy

You need to get clarity on your strategy, not once, but every time again. On every level. People mistaken strategy for skills and visa versa. 

#2 Skills

First define the strategy, then see if you have the skills for it. No need to waste time finding a skill training. It's in your online learning environment.

#3 Systems

You only need skills to a certain level, then it is time to systemize. Save time by choosing the right ones. 
FInd out

Is this one-stop course what you need

Find out if you recognize yourself in the following:
This is the right course for you if
This is the wrong course for you if
The Trusted Expert is for creators and entrepreneurs who want a one-stop course for personal branding. 
The focus is content creation in alle different areas of personal branding. 
It offers a more reliable system for creating quality written content across various social media platforms. If you have important knowledge to share with the world but struggle to craft your message, this course is for you.
If you don't want to invest in your personal brand, don't like writing or speaking, but feel you 'have to keep up with the Joneses, then this course is probably not for you. 
It's a behind-the-scenes look at my personal toolkit for curation, templatization, creation, distribution, and growth for long-form and short-form content in writing and speaking.
This course is not some "hack" or "trick" course. It's focused on building systems to help expert become content creators with predictability and efficiency.
This course is made available for non-native Dutch professionals. I you have moderate understanding of English, you'll do fine. 

This course is made available for non-native Dutch professionals. If you can only communicate and understand Dutch, then this course is not for you.  

Your core social platform is LinkedIn

This course uses LinkedIn as the core social media platform to build a personal brand. We don't discuss Instagram or other platforms. But this course is not training on LinkedIn
You want to have the bigger picture, find out about the whole process with all it's different tactics. You want to pick and choose, you want to be able to evolve without buying another course.
You are looking for a specific training on LinkedIn only. You are not interested in other tactics. 
You want a self-paced course, so you can manage your time the way you want. You don't need extra guidance or support. (when you subscribe before Oktober 2024 you have the opportunity to join the live sessions) 

You want guidance, support of a peer group, or of your coach. You want exclusive me-time, mail or chat support with your coach. (Until Oktober 2024 you have the opportunity to join the live sessions in group)

The 2024 edition of The Trusted Expert offers you:

Live sessions available until Oktober 2024

Frequently asked questions

What problems will The Trusted Expert help me overcome?

No more buying all different kind of courses. No more figuring out what to do next. No more thinking of ideas. No more staring at a blank computer screen. No more wondering what to write about. No more worrying about whether you'll get engagement. This system will help you curate, templatize, ideate, and distribute much more effectively.

How long do I have access to The Trusted Expert? 

You have 2 years of access when you subscribe in 2024. When you start in 2024, the course is still in development. New modules will be added every month. 

What if I miss a live session?

Only in 2024 there will be live masterclasses and live implementation sessions. The masterclasses will be recorded. If you miss a masterclass, you will find the recording in the online learning environment. You can not catch up or get a refund for a missed implementation session. 

What if I already know all the knowledge you share?

This program is not just about knowledge gathering. You can find all the knowledge for free on the internet. This program is getting the bigger picture, finding the right strategies, skills and systems. In the right order. 

Does the course come with email or call support?

No, the course is designed to be self-guided and self-paced. Only in 2024 you have the opportunity to attend live implementation sessions in group. There is no 1:1 coaching via mail, chat support or in live sessions. 

How much time do I need to invest in this course?

This is a self-paced program. You decide. 
I tried to keep the video's max 10min. but there are many of them. In the course I give you several ways on how to use it. 

Is there a KMOP subsidy available?

No, this is an online only course. No subsidy available. 
ianka fleerackers
Many talented professionals want to make a bigger impact and get their work & their ideas better known. That was certainly how I felt when I left my career in arts & media to launch my consulting & coaching practice in 2014. 

In the intervening years,  I've trained experts and leaders, shared stages with international thought leaders, interviewed hundreds of authors. In November 2023, I published my ninth but first business book on personality branding and thought leadership. 

But when I started, I only knew how to become a successful, recognised and trusted artist and mediaprofessional. That's why I researched the process of how leading experts, and thought leaders built their personal brands and high-end business platforms. 

I invested more than 100K in coaching, training and masterminds, in order to do it for myself - and eventually, so that I could help others do the same. Now, I've distilled what I've learned about growing your platform, your business, and your impact into my programs. 

Because being great at what you do is very different than being well known for what you do.

My goal is to help talented professionals get their voices heard, so that the best ideas - not just the loudest voices - are the ones that win. I'm excited to help you share your best ideas with the world.
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