Establishing your organization as a thought leader is crucial for differentiation and influence in today's competitive corporate landscape. This keynote presentation delves into crafting thought leadership at the corporate level, highlighting the critical role of executive advocacy and the strategic use of C-suite personal branding in this endeavor.

Corporate thought leadership is about setting trends, pioneering innovation, and being the foremost authority for insights within your industry. Achieving this esteemed status is significantly enhanced by the active engagement and advocacy of your executive team. Their personal brands are not just complementary assets but foundational pillars that, when aligned with your organization's mission and values, magnify your company's voice and thought leadership presence. 

In this keynote tailored to HR professionals, we'll cut straight to the heart of how personal branding can address the current era's HR challenges like 

• Talent acquisition and retention are fiercely competitive.
• Diversity and inclusion require intentional action.
• Employee well-being is critical to productivity.
• Skills development is a continuous necessity.

ianka shows you how personal branding can be a strategic solution because it

• Enhances talent attraction and retention by linking employee growth with organizational goals.
• Promotes diversity and inclusion by valuing unique personal identities.
• Supports employee well-being through recognition and alignment with personal values.
• Encourages continuous learning and adaptability, keeping pace with industry evolution.
• and helps build the employer brand.

As leaders, entrepreneurs and experts we all want a good and strong reputation.
And we also want our business to grow and prosper.
But if that reputation stays indoors and is determined by what others say about you once you've left the room, you could end up empty-handed.

What you need as a professional is that you can steer the conversation in the direction you want.

That's where personality branding comes in.
Personality branding is the operating system of your reputation.
Moreover, it is also a good starting job to develop personal thought leadership.

But personal branding in companies, seems inappropriate and ego tripping, or at least that is the opinion of many. And yet personal branding is a powerful tool in the war for talent and the growth of your company. 

In her keynote, ianka gives you the insights to think differently about your personal brand and the tools to make it work.