Own Your Story.
Or someone else will. 

Personal branding in the business world may seem inappropriate and self-indulgent, or at least that's the perception of many. Yet, it's a powerful tool in your professional career, in the war for talent, and in growing your business.

What you, as a professional, need is the ability to steer conversations in the direction you want.

In "Own Your Story," Ianka provides insights to rethink your personal brand into a personal-ity brand. She also offers a behind-the-scenes look at her own multidisciplinary career in media, the arts, and business, giving you the tools to get started yourself.


What thought leaders say about the book


Steven Van Belleghem, entrepreneur and author

With this book, ianka succeeds in describing personal branding at a strategic level. Her broad professional background makes this book exceptionally strong and valuable. She has experienced everything a personal brand could face in her career. A look behind the scenes and sharing those experiences adds tremendous value. I highly recommend this book to everyone!  

Rik Vera, business philosopher and author

ianka has not only dared to breathe new life into an existing concept, but she has also ventured to create a book tailored to each individual reader. I sincerely wished I had been able to read this book much earlier because it helps me as a person, but also because it helps me improve businesses and their leaders. 

Peter Hinssen, entrepreneur and author

In a world of information overload and AI, it's more important than ever to develop your own authentic voice. How do you build unique visibility in a world of the Never Normal? Ianka has written a wonderful book that makes you think about your journey, your development, and how to find and strengthen that unique voice. 


What readers say about the book




I'm ianka fleerackers 

Master in the art of storytelling,  a multi-disciplinary artist & entrepreneur. A.K.A. renaissance woman passionated by thought leadership. 

During my career as an actress in television, movies, and theatre, I wrote 8 books, became writer and director of theatre plays, producer & presenter of my own programs on television and radio, publisher of short-stories of well-known Flemish authors. I'm a sought-after moderator of high-end conferences, a podcast producer and host and a speaker on personal branding & storytelling.  I know, it's a lot... 

That's why I bundled all my expertise and knowledge to mentor you in your journey to become a personal brand and thought leader.


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English edition of the book

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