Brand Builders 


Capitalize Your Reputation With An Outstanding Personality Brand.
 Your Vision, Establish Authority, and Transform Your Expertise into a Legacy Business


Let's talk

You are the expert in your field, but



Others respect you for your knowledge and expertise. You have built a serious reputation with this. Now, you want to make a big, bold move in your career. Translate your experiences into an inspiring story that makes an impact. 

Or package your knowledge and expertise into a product or service with which you build a legacy around your expertise. Standing on stage, writing a book, or hosting a podcast show.

You know an audience out there wants to hear what you have to say. You also can't wait to get started. And yet you get stuck. 

If you want to make that big, bold move, you must take action NOW. Become visible as a personal brand. Combine this with a good business strategy, and you are ready to make an impact with your story.

And the great thing is: you don't have to do it alone. Together with my team, I make sure you get comfortable with being visible, and we also help you with tricky tasks like tools, techniques, and posting on social media. 

So nothing is stopping you from making that Big Bold Move.

Go for it.

Take the plunge.

Get out of that golden cage.

Make your expertise your legacy.


Brand Builders 


Brand Builders is a primarily 1:1 coaching and mentoring program for independent knowledge experts.
The hybrid program consists of

  • 4 x 2 hours of developing your Signature Story
  • 2 x 2 hours of  strategy sessions
  • 8 x 30-minute mentoring calls
  • 10 x monthly online masterclasses on personality branding followed by implementation sessions (group)
  • Online vault 
  • Access to 1 open event

What's in the program

Signature Story 

Even if you don't want to become a public speaker,  as a Brand Builder, you must be able to tell your Signature Story on stage, on paper, or online.  

  • We reserve 4 x 2-hour sessions to develop your unique voice and point of view on your industry topic. Your Signature Story becomes your focus and guideline in your personality branding. 
  • You get access to the K.A.S.S.P.E.R online course in keynote development and speaker marketing.

Personality Branding

You need to learn how to own your story and use it to build your personality brand. In our monthly Own Your Story sessions, you get a masterclass on a topic in personality branding, followed by an implementation session. The masterclasses are based on my book 'Own Your Story, Or Someone Else Will' and deep dive into the topics. The Own Your Story sessions are online group sessions where you can learn from peers.

  • 10 monthly online masterclasses
  • 10 monthly online implementation sessions
  • All masterclasses are available in the online vault

1:1 sessions

Being a member of the Brand Builder program, you get exclusive 1:1 mentoring and coaching. 
In addition to the Own Your Story group sessions and the Signature Story 1:1 sessions, you will benefit from the following 1:1 mentoring:

  • 2 Strategy Sessions: In our first strategy session, you gain clarity on your goal. You'll think out loud about how personal branding needs to benefit you, your work, and your lifestyle. We'll discuss your current positioning and your go-to positioning. We end by setting goals for the first period. In our second strategy session, we evaluate the progress and set new KPIs.
  • 8 Client Check-ins: Have a burning question? We have you covered in another 8 x 30-minute coaching sessions.

The Vault

Between sessions, it is up to you to do the work. But you are not in this alone. Benefit from:

  • The online course on keynote development and speaker marketing
  • The recordings of the masterclasses
  • AI note-taking from our online 1:1 sessions

Open event

You are welcome to one of our networking events or open trainings during your membership.


Let's talk

Apply for Brand Builders

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