How to Attract Clients with Your Reputation, Earn What You're Worth and Own Your Story. 
The online program for achieving the second level in personal branding.
Extra bonuses in first edition - 2024. 


The one-stop course for personal branding

Most courses on personal branding focus on teaching one skill. You learn how to use LinkedIn, start podcasting, or create videos. 
And every skill seems to be THE ONE you need to become this extraordinary personal brand. 

These courses lack the bigger picture. You need the bigger picture to decide whether you really want to start podcasting or if podcast guesting is a better strategic move with less effort. You also need to know the right stuff when learning a skill, not master every technical detail. 

When building your personal brand, you need to zoom out and zoom in. 
You need to look ahead and execute now. 

And that is where The Trusted Expert comes in. 

The Trusted Expert online program is based on ianka's book and is distilled from years of her direct experience, tested strategies, and practical advice in the arts, media, and business.

It provides all the tools and insights you need to convert your expertise into a meaningful personal brand, allowing you to pursue what truly matters to you.
This course will arm you with a sustainable strategy to establish and elevate your personal brand.

You'll gain a robust framework for identifying your unique personality, understanding your target audience, crafting compelling messages. You learn how to  leverage social media, get a publisher interested in your book,  appear in the media, and perform on stage, and much more.

If you’re an entrepreneur, solopreneur, or knowledge expert ready to take the leap and create the personal brand of your dreams, this course is tailored for you.


This 2024 edition offers you

  • Pragmatic, No-Fluff¬†Training:¬†The Trusted Expert Program is a comprehensive video course featuring in-depth chapters, lessons, and hours of video instruction, which you can access at your pace. The course will be¬†frequently¬†updated with new material as ianka is recording new lessons every month.

  • Live Implementation Sessions The course goes beyond theory by including live masterclasses, which, until Oktober 2024, will be followed by implementation sessions designed to translate learning into action immediately. These sessions provide practical experience and actionable steps to ensure you can apply what you've learned right away, fostering immediate progress toward building your personal brand.


Join the 2024 cohort with live sessions

What's covered

The Trusted Expert program lays out a roadmap for developing a personal brand that resonates and endures. This course will be continuously updated. Get an idea of the topics.  

The long-game mindset

We'll start with the foundations. Becoming a Trusted and Recognised Expert takes time, patience and vision. Get to know the obstacles. 

Unfold Your Personality

Become aware of your personality and how to align your brand with your substance, conviction, unfair advantage and style

Define Your Unique Point Of View

Let's dive into what differentiates you and your knowledge so you can stand out and know who you can become the Trusted Expert for. 

Become a Content Creator

Let's dive into the first dimension of your personal branding process and learn to find your voice in online content creation

Own the room when you speak

Learn how to use presence and speaking in your personal branding. 

Build Your Online Hub

Building an audience on social platforms is nice, but you should be in charge, not the algorithm and grow your email list.

Publish Your Expert Book

Become the authority and write your expert book. 

Build a Thought Leader Business

You are not in the game because you want to be famous, but to grow a business. 

Get Featured in the Media

Do you want a column, article, interview in a magazine or appear in the morning show on TV or radio? 

Overcome Obstacles

It's a bumpy ride that takes time. You'll face obstacles in time management, self-doubt. Let's tackle them. 

Ready to become a Trusted Expert? 
 the journey to make your mark with a personality brand that reflects
your personality, expertise and ambition. 

Step up, stand out, and let the world see the real you. 

If you're smart, then read this FAQ too 


Personal branding is your ticket to professional & intellectual freedom.


In today's fast-paced digital world, it's essential not just to excel, but to be seen and recognized. Enter the magic of Personal Branding.

While some may consider personal branding as self-centered, it's indeed a golden key to professional success. It's about taking charge of the narrative, steering conversations, and being the captain of your professional journey.

In "Own your story, Or Someone else will", ianka fleerackers reveals a fresh perspective on personal branding. She offers a unique peek into her rich career journey across media, arts, and business. But that's not all! She arms you with tools to embark on your personal branding voyage. 



About ianka


After a successful career as an actress in theater, television and film, ianka fleerackers resolutely chose entrepreneurship. She became fascinated by thought leadership and innovation. ianka decided to use her experience as an actress as well as that of director, radio producer, journalist,moderator and author to mentor experts and emerging thought leaders.

She managed to combine the best of both worlds: entrepreneurship and the artist's freedom of thought and action.

Annually, she increased her revenue by working smarter rather than harder. This keeps her in control of her time and energy. ianka is not a slave to algorithms, doesn't pay herself broke on ads, doesn't have to shout from the rooftops and chooses her clients herself. She passes on that knowledge in the Thought Leaders Academy.

Your investment




V.A.T. excluded



With KMOP subsidy


V.A.T. excl. on standard price


  • Masterclasses in library
  • Monthly new live online masterclass (Until Oktober)
  • Live online implementation sessions (until Oktober)
  • Access 2 years
  • Investment is minus the 30% subsidy on the standard price
Choose this if you are KMOP eligible

Many talented professionals want to make a bigger impact and get their work & their ideas better known. That was certainly how I felt when I left my career in arts & media to launch my consulting & coaching practice in 2014. 

In the intervening years,  I've trained experts and leaders, shared stages with international thought leaders, interviewed hundreds of authors. In November 2023, I published my ninth but first business book on personality branding and thought leadership. 

But when I started, I only knew how to become a successful, recognised and trusted artist and mediaprofessional. 

That's why I researched the process of how leading experts, and thought leaders built their personal brands and their platforms. I invested more than 100K in coaching, training and masterminds, in order to do it for myself - and eventually, so that I could help others do the same. 

Now, I've distilled what I've learned about growing your platform, your business, and your impact into The Trusted Expert course. 

The Trusted Expert is intended for professionals who believe it would benefit their business or their career to be more widely recognised for their skills and expertise. The course helps you learn how to do that effectively, with the goal of opening up new business and professional opportunities that are genuinely exciting for you.

Because being great at what you do is very different than being well known for what you do.

With The Trusted Expert course, my goal is to help talented professionals get their voices heard, so that the best ideas - not just the loudest voices - are the ones that win.

I'm excited to help you share your best ideas with the world.