How to Attract Clients with Your Reputation, Earn What You're Worth and Own Your Story. 
The online program for achieving the second level in personal branding.
Extra bonuses in first edition - 2024. 

Many talented professionals want to make a bigger impact and get their work & their ideas better known. That was certainly how I felt when I left my career in arts & media to launch my consulting & coaching practice in 2014. 

In the intervening years,  I've trained experts and leaders, shared stages with international thought leaders, interviewed hundreds of authors. In November 2023, I published my ninth but first business book on personality branding and thought leadership. 

But when I started, I only knew how to become a successful, recognised and trusted artist and mediaprofessional. 

That's why I researched the process of how leading experts, and thought leaders built their personal brands and their platforms. I invested more than 100K in coaching, training and masterminds, in order to do it for myself - and eventually, so that I could help others do the same. 

Now, I've distilled what I've learned about growing your platform, your business, and your impact into The Trusted Expert course. 

The Trusted Expert is intended for professionals who believe it would benefit their business or their career to be more widely recognised for their skills and expertise. The course helps you learn how to do that effectively, with the goal of opening up new business and professional opportunities that are genuinely exciting for you.

Because being great at what you do is very different than being well known for what you do.

With The Trusted Expert course, my goal is to help talented professionals get their voices heard, so that the best ideas - not just the loudest voices - are the ones that win.

I'm excited to help you share your best ideas with the world.



You are the expert in your field, but



Others respect you for your knowledge and expertise. You have built a serious reputation with this. Now you want to make a big, bold move in your career. Translate your experiences into an inspiring personality brand that makes an impact. 

Become The Trusted Voice In The Noise.

Standing on stage, writing a book, or hosting a podcast show. Maybe package your knowledge and expertise into a product or service with which you build a legacy around your expertise. 

You know an audience out there wants to hear what you have to say. You also can't wait to get started. And yet you get stuck. 

If you want to make that big, bold move, you have to take action NOW. Become visible as a personal brand. Combine this with a good business strategy, and you are ready to make an impact with your story.

And the great thing is: you don't have to do it alone. You don't have to spend your time looking for strategies, looking for the know how provided by different professionals. We offer that knowledge and expertise under one roof. In our legacy program, The Trusted Expert. 

So nothing is stopping you from making that big bold move.

Go for it.

Take the plunge.

Get out of that golden cage.

Make your expertise your legacy.



What You Will Learn in This Program


The Trusted Expert online program is based on ianka's book and distilled from years of her direct experience, tested strategies, and practical advice in the arts, media, and business.

It provides all the tools and insights you need to convert your expertise into a meaningful personal brand, allowing you to pursue what truly matters to you.
This course will arm you with a sustainable strategy to establish and elevate your personal brand.

You'll gain a robust framework for identifying your unique personality, understanding your target audience, crafting compelling messages. You learn how to  leverage social media, get a publisher interested in your book,  appear in the media, and perform on stage, and much more.

If you’re an entrepreneur, solopreneur, or knowledge expert ready to take the leap and create the personal brand of your dreams, this course is tailored for you.

This 2024 edition offers you

  • Pragmatic, No-Fluff Training: The Trusted Expert Program is a comprehensive video course featuring in-depth chapters, lessons, and hours of video instruction, which you can access at your pace. The course will be frequently updated with new material as ianka is recording new lessons every month.

  • Live Implementation Sessions The course goes beyond theory by including live masterclasses, which, until November 2024, will be followed by implementation sessions designed to translate learning into action immediately. These sessions provide practical experience and actionable steps to ensure you can apply what you've learned right away, fostering immediate progress toward building your personal brand.

  • One-Day Intensive on Public Speaking. Join before April 30 and get the bonus "Own The Room," a one-day intensive on integrating speaking into your personal brand. This bonus is perfect for those looking to make an immediate impact and truly stand out by mastering public speaking and presentation skills as integral components of their personal branding strategy.

Grab the free bonus (value 1297€)


Who Is This Course For?

The Trusted Expert Program is not a one-size-fits-all solution. 
You're an ideal candidate for this course if:

This course may be for you if:


You’re eager to refine or overhaul your approach to align with your vision better. 

You understand the value of perseverance and consistency in building something impactful.

You’re looking for a personalized strategy, acknowledging that success comes from carving out your unique path.

You’re action-oriented, not allowing excuses to hinder your progress.

You’re proactive about seeking support and resources when facing obstacles.

This course may not be for you if:


  You expect immediate success upon enrollment without applying the strategies.

You’re hesitant to engage in the foundational work necessary for branding.

You’re looking for constant hand-holding rather than empowerment to make strategic decisions.

You prioritize minor technical questions over strategic brand development.

You’re looking for a technical manual rather than a comprehensive branding guide.

What's covered

The Trusted Expert program lays out a roadmap for developing a personal brand that resonates and endures. This course will be continuously updated. Get an idea of the topics.  

The long-game mindset

We'll start with the foundations. Becoming a Trusted and Recognised Expert takes time, patience and vision. Get to know the obstacles. 

Unfold Your Personality

Become aware of your personality and how to align your brand with your substance, conviction, unfair advantage and style

Define Your Unique Point Of View

Let's dive into what differentiates you and your knowledge so you can stand out and know who you can become the Trusted Expert for. 

Become a Content Creator

Let's dive into the first dimension of your personal branding process and learn to find your voice in online content creation

Own the room when you speak

Learn how to use presence and speaking in your personal branding. 

Grab the bonus: One-day Intensive public speaking

Build Your Online Hub

Building an audience on social platforms is nice, but you should be in charge, not the algorithm and grow your email list.

Publish Your Expert Book

Become the authority and write your expert book. 

Build a Thought Leader Business

You are not in the game because you want to be famous, but to grow a business. 

Get Featured in the Media

Do you want a column, article, interview in a magazine or appear in the morning show on TV or radio? 

Overcome Obstacles

It's a bumpy ride that takes time. You'll face obstacles in time management, self-doubt. Let's tackle them. 

Ready to become a Trusted Expert? 
 the journey to make your mark with a personality brand that reflects
your personality, expertise and ambition. 

Step up, stand out, and let the world see the real you. 

Join before May 1 and get the bonus

BONUS: Own The Room

The in-person one-day intensive to boost visibility, authority, and connection. Integrate Speaking in Your Personality Branding.

In the digital age, where AI and technology constantly reshape our communication landscape, the authentic, powerful connection achieved through public speaking is invaluable. Whether you're aiming to inspire, educate, or entertain, your ability to command a stage can set you apart and propel your brand to new heights. 

 Join us for this one-day intensive that  empowers you to: 

  • Master the 5 Elements for Physical Impact: Learn the secrets to commanding presence, engaging body language, movement, and the power of silence. 
  • Unlock the 4 Elements for Content Impact: Craft messages that resonate, influence, and inspire action with your words. 
  • Refine the 4 Elements of Style: Elevate your presentation style to embody confidence, charisma, and credibility. 
Book your seat on May 16, (value 1297€) for free

If you're smart, then read this FAQ too 


Personal branding is your ticket to professional & intellectual freedom.


In today's fast-paced digital world, it's essential not just to excel, but to be seen and recognized. Enter the magic of Personal Branding.

While some may consider personal branding as self-centered, it's indeed a golden key to professional success. It's about taking charge of the narrative, steering conversations, and being the captain of your professional journey.

In "Own your story, Or Someone else will", ianka fleerackers reveals a fresh perspective on personal branding. She offers a unique peek into her rich career journey across media, arts, and business. But that's not all! She arms you with tools to embark on your personal branding voyage. 



About ianka


After a successful career as an actress in theater, television and film, ianka fleerackers resolutely chose entrepreneurship. She became fascinated by thought leadership and innovation. ianka decided to use her experience as an actress as well as that of director, radio producer, journalist,moderator and author to mentor experts and emerging thought leaders.

She managed to combine the best of both worlds: entrepreneurship and the artist's freedom of thought and action.

Annually, she increased her revenue by working smarter rather than harder. This keeps her in control of her time and energy. ianka is not a slave to algorithms, doesn't pay herself broke on ads, doesn't have to shout from the rooftops and chooses her clients herself. She passes on that knowledge in the Thought Leaders Academy.

Your investment

Do you want the bonus? Hurry, and register before April 30. 



V.A.T. excluded



With KMOP subsidy


V.A.T. excl. on standard price


  • Masterclasses in library
  • Monthly new live online masterclass (Until November)
  • Live online implementation sessions (until November)
  • Access 2 years
  • Bonus: Own The Room on May 16.  In-person event on how to integrate speaking in your personality branding (value 1297€)
  • Investment is minus the 30% subsidy on the standard price
Choose this if you are KMOP eligible